Sunday, September 6, 2009

Looking beyond the words: an introduction to visual literacy

Image taken from http://www.abanet.org/publiced/youth/sia/cartoons/schoolroom.jpg 7/09/09



This site will consist of a variety of activities and sources that will make up our final unit for English Communications.

In Term 4 we will be looking at the importance of visual literacy - your ability to look at a stimulus piece and understand not just the message behind the words (assuming there are any) but also the meaning/messages behind the pictures, etc that may be used in the piece. From there you can get a clear understanding for what the overall impact of the piece may be.

The reason visual literacy is such an important skill to develop is that all day, everyday you are being bombarded with information that comes involves verbal and non-verbal communication. Advertising campaigns, songs, films, television programs, etc all rely on both visual and language based elements. In order to be a wise consumer of this information you need to be able to look beyond the face value of these pieces.

Throughout the unit we will look at a number of different sources, from catalogues through the feature films to try and understand why people are often drawn in at a greater level from a piece that has visual elements rather than simply written/spoken text.

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